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Author: Benjamin W. Karpf

The Business of Endorsements

By Benjamin W. Karpf, Bouhan Falligant LLP Special to Business in Savannah Social media has changed the way businesses of all sizes market their products and services. Today, it is much easier for businesses to use the opinions of ordinary consumers for promotion. Individuals can also have an outsize influence on certain markets. For example, […]

Why Small Business Owners Should Consider Registering Copyrights and Trademarks

By Benjamin W. Karpf, Bouhan Falligant LLP Special to Business in Savannah Time and money — the two most valuable resources for any small business owner — are often the reason why a company’s intellectual property (IP) protection is ignored. Many business owners conjure up images of expensive attorneys or think IP protection is an […]